Transmara Sugar Company is celebrating its 10 year anniversary and looking forward to a bright future.
Started in 2012, Transmara is the parent company of East Africa Superbrand, Mara Sugar.
In its early days, the locally-sourced and produced product was popular in regions close to the mill in Transmara.
However, a decade on and it’s a nationally-recognised brand that has grown from strength to strength – increasing production from 17,000 tons of sugar per year in 2012 to more than 100,000 tons in 2021.
Frederick North-Coombes, CEO of Transmara Sugar Company said that it had been a ‘challenging but exciting journey’.
“The know-how and hard work of our teams on the ground and the farmers of our region combined with the trust of our customers has made the progress possible,” he said. “We believe in building on this synergy to develop and grow together.”
Although the quantity of sugar being produced may have increased – the brand’s ethos has stayed exactly the same.
Collaborating with local farmers and millers and ensuring that customers understand where their sugar comes from is key to the brand’s continued success.
Made from sugarcane sourced in the lush green highlands of Transmara and its surroundings, Transmara only uses local ingredients to achieve its signature sweet product.
Transmara’s relationship with local sugarcane farmers goes beyond simply buying their product – Transmara is there right from the start, supporting sugarcane growers by helping with land preparation, seed-cane supply, fertilisation, harvest and transport.
To aid this work, Transmara has built five regional agricultural offices, each staffed and equipped to supply and service farmers – today, Transmara works with some 17,000 farmers over 15,000 hectares of contracted land.
And, of course, the past decade would have been nothing without Transmara’s customers’ support. Operating under a ‘customer first’ approach from the off, Transmara has always been eager to hear from the people that are using its product. By encouraging feedback, the brand has been able to fine-tune their product over the years, creating a relationship built on trust between itself and its customers.
Looking forward, the brand wants to keep doing more of the same – working to ensure that its growth in market share is achieved fairly, honestly and with the sugarcane farming community at its heart.