Transmara Sugar promotes the importance of buying local at Changamka Festival

Transmara Sugar promotes the importance of buying local at Changamka Festival

Transmara Sugar Company joined other Kenyan businesses to highlight the importance of building and buying local in Kenya. It was the company’s debut appearance at the Changamka Festival last month, an event that brings together local manufacturers to showcase high-quality locally-manufactured products.

Kenya Association of Manufacturers

Organised by the Kenya Association of Manufacturers, the festival took place between 1-5 November 2022 in both Nairobi and Kisumu. Changamka Festival featured exhibitors from various manufacturing sectors, including food and beverage, textiles, metal, energy and plastic.

Open to the public, this popular event gave Transmara Sugar Company the chance to increase product and brand awareness, as well as highlight the importance of supporting local manufacturing.

“The event helps to showcase the quality and diversity of locally-manufactured goods made for local, regional and international markets,” said Ruth Ommala, Administration Manager at Transmara Sugar Company, who represented Mara Sugar at the event.

“As well as improving the image and profile of local manufacturing to demonstrate innovation, employment creation, increased tax basket, and support local manufacturing under the ‘Buy Kenya, Build Kenya’ initiative.”
The aim of the ‘Buy Kenya, Build Kenya’ strategy is to increase competitiveness and consumption of locally-produced goods and services.

Produced by Transmara Sugar Company Limited, Mara Sugar is a Kenyan brand, made by local people for local people – making the festival the perfect fit for the business.

Local First

Transmara Sugar Company is committed to a ‘local first’ ethos, only using locally-grown sugarcane, working directly with farmers and millers across the Transmara region and supporting them with the training and tools needed to improve their practices.

“As a proud Kenyan business, it’s important to us that we meet our customers and help to raise the profile of locally-made products,” said Ruth Ommala. “Taking part in the Changamka Festival was a great way to do that and we hope to return for the next edition!”