The team at Mara Sugar is celebrating after being named an East African Superbrand for the third time.
Mara Sugar is celebrating after being named an East African Superbrand for the third time in a row.
Participation in Superbrands is by invitation only and is extended to the most outstanding brands in their field.
Attaining the status strengthens Mara Sugar’s position in the market, adding prestige and reassuring consumers and suppliers that they are buying the very best of the best.
Produced by Transmara Sugar Company Limited, Mara Sugar is a Kenyan brand, made by local people for local people.
The company is committed to a ‘local first’ ethos, only using locally grown sugarcane, working directly with farmers and millers across the Transmara region and supporting them with the training and tools needed to improve their practices.
Transmara Sugar has also emphasized the importance of openness and honesty, encouraging conversation with customers in order to understand their expectations and create a product that best serves them.
It is this passion for the local community, for their consumers and their determination to produce the best product possible that has now secured Mara Sugar Superbrands status until 2024.
Pascal Lelong, Chief Sales and Marketing Officer for Transmara Sugar, said that the win meant ‘so much’.
“To be awarded the Superbrands status for the third campaign in a row means so much,” he said. “Beyond the fact that the brand is now established and recognised in such a competitive category, it also shows how success is possible while being authentic, reliable, trustworthy and sustainable.
“For us it is about growing a future together, about uplifting and developing the Transmara family, the farmers, our employees and the local community who all work so hard.
“Superbrands’ status means a happy customer, which in turn translates into growing more sugarcane, more training for farmers and a strengthened community.”
