Make tasty Mandazis

Make delicious traditional Mandazi with this easy recipe.

3 cups all-purpose flour, plus more for dusting
½ cup Mara Sugar
1 ½ teaspoons baking powder
½ teaspoon salt
1 egg, beaten
2 cups of oil for frying

Instructions for making Mandazi:
In a large bowl, whisk together the flour, sugar, baking powder and salt. Add the egg and milk until the dough comes together.
Turn the dough out onto a floured surface and knead until smooth. Divide the dough into 4 equal portions.
Roll out 1 portion of dough into a circle about X. Cut into desired shape. Repeat with the remaining dough portions.
Heat the oil in a large pot. In batches, fry the Mandazi for 2-3 minutes per side, until golden brown. Serve and enjoy!

Why not try making Swahili spiced tea to enjoy with your Mandazi?

Transmara Sugar Company celebrates its 10 year anniversary

Transmara Sugar Company is celebrating its 10 year anniversary and looking forward to a bright future.

Started in 2012, Transmara is the parent company of East Africa Superbrand, Mara Sugar.
In its early days, the locally-sourced and produced product was popular in regions close to the mill in Transmara.

However, a decade on and it’s a nationally-recognised brand that has grown from strength to strength – increasing production from 17,000 tons of sugar per year in 2012 to more than 100,000 tons in 2021.

Frederick North-Coombes, CEO of Transmara Sugar Company said that it had been a ‘challenging but exciting journey’.

“The know-how and hard work of our teams on the ground and the farmers of our region combined with the trust of our customers has made the progress possible,” he said. “We believe in building on this synergy to develop and grow together.”

Although the quantity of sugar being produced may have increased – the brand’s ethos has stayed exactly the same.

Collaborating with local farmers and millers and ensuring that customers understand where their sugar comes from is key to the brand’s continued success.

Made from sugarcane sourced in the lush green highlands of Transmara and its surroundings, Transmara only uses local ingredients to achieve its signature sweet product.

Transmara’s relationship with local sugarcane farmers goes beyond simply buying their product – Transmara is there right from the start, supporting sugarcane growers by helping with land preparation, seed-cane supply, fertilisation, harvest and transport.

To aid this work, Transmara has built five regional agricultural offices, each staffed and equipped to supply and service farmers – today, Transmara works with some 17,000 farmers over 15,000 hectares of contracted land.

And, of course, the past decade would have been nothing without Transmara’s customers’ support. Operating under a ‘customer first’ approach from the off, Transmara has always been eager to hear from the people that are using its product. By encouraging feedback, the brand has been able to fine-tune their product over the years, creating a relationship built on trust between itself and its customers.

Looking forward, the brand wants to keep doing more of the same – working to ensure that its growth in market share is achieved fairly, honestly and with the sugarcane farming community at its heart.

Mara Sugar voted an East Africa Superbrand

Mara Sugar’s team is ‘thrilled’ to have been lauded an ‘East African Superbrand’ for the second time in a row.

Winning in the ‘Sugar’ category, the award recognises the significant advantages that Mara Sugar has over its competitors – and that its customers get to enjoy.

The Superbrands 2022 Tribute Awards were held on March 31 at the Trademark Hotel in Nairobi and recognised 40 of the region’s top brands.

The evening was a celebration of the leading brands that persevered and broke boundaries despite the COVID-19 pandemic.

Brands recognised this year were derived from a 100% consumer insights survey.
Among other insights, the survey found that consumers were attracted to brands ‘with purpose’ – something which certainly rings true for Mara Sugar.

Partnering with more than 17,000 sugarcane farmers across the Transmara region, Mara Sugar works hand in hand with these producers to help support the local economy and improve their quality of life.

The brand provides farmers with training and farming services so that they are empowered with the tools they need to produce sugar that benefits everyone.

“We are thrilled and honoured to be recognised as the Superbrand in the Sugar category in the region,” said Frederick North-Coombes, CEO of Transmara Sugar Company.

“We thank our customers, our teams, the farmers of the region and the community for their contribution to this achievement. As an organisation, we will strive to maintain the standards set while trying to add a touch of sweetness to our customers’ lives.”